graphic design

What is a brand identity?

A brand identity has everything to do with the identity of the company. They are the clear visual expressions that a company presents itself with. By keeping this recognizable style in line with all business expressions, both internally and externally, you create a visible identity. You can therefore describe a brand identity as the visual identity of the company.

The elements of a brand identity

With just a logo you’re not there yet. It all starts with analyzing the business. What does the company stand for? What do you want to radiate? What should the company’s image be and what is the current image? All questions to answer so you can determine the right brand identity. A graphic designer can help you with this. It is the art, to convert the story of the company into the right design.

A brand identity consists of several elements, such as:

  • Logo
  • Typography
  • Colors usage
  • Paper and media usage
  • Infographics
  • Icons
  • Templates

Why a brand identity is so important

A brand identity ensures recognizability and a distinctive character. By choosing a corporate identity that fits the company, you can visually show who you are and what you stand for. In addition, you will show a form of professionalism with a clear brand identity. It gives a good picture to potential customers and employees. It also provides guidance for future communication projects. There is no need to think about color usage, fonts and design every time. All this must be in line with the required brand identity, which makes designing such promotional materials and advertising expressions much easier.

brand identity

Design brand identity

You can have a graphic designer design your brand identity. This way you can be sure that you have a brand identity that fits the business in a professional way.
If you don’t have a budget for this or you have a very clear idea of what the brand identity should look like. Then you can get started with tools like Canva, Adobe InDesign, or Adobe Photoshop. Please note that you will have to remain consistent in all your designs. It’s tempting to keep adjusting, because you’re not completely behind your design.
It is also important that your designs are stored in the correct color setting & extension so that you can use them for all communication. This’s why Canva is often not used by professionals, but programs like InDesign & Photoshop are chosen.
By using a professional graphic designer you can be assured of a good design, which you can use for years and can use for everything. This is the result of experience and distance the designer has from the company. This distance makes it possible to start with a blank canvas, which is nice for the creative process. Of course, your input and some knowledge of the company is essential.

Do you want to start working with your own brand identity and do this right away? Learn all InDesign ins and outs with a personalized course or online course that you can get started with right away. You’ll learn everything you need to know to deploy InDesign to design your brand identity. Another nice added advantage, you can ask directly targeted questions to the professional ;).